The Silent Killer of Growing Businesses: Ironically, growth often creates cash problems. Tools that help you scale, like credit cards, credit lines, and net payment terms, can quietly drain your cash if you're not planning ahead. Growth means more outflow up front, more stock, more hiring, more spending, all before the revenue shows up.

What to Start Forecasting Right Now: To avoid a dreaded zero-balance crisis, build a simple cash forecast to track key inputs:

• Timing of Receivables - When do your customers actually pay you?
• Inventory/Supply Purchases - Are you buying just in time, or months in advance?
• Large "Lumpy" Expenses - Annual renewals, licenses, or once-a-year surprises
  

Whether you're optimizing a marketing campaign, generating new product ideas, or considering a new car purchase, everything can be viewed as a funnel. Every process filters inputs through a series of stages that lead to an outcome. And the best part? You can forecast and optimize each step.

Not Just For Marketing and eCommerce: Funnels are just a structured process. They take raw input, move it through key stages, and produce an outcome. Once you start viewing problems this way, you’ll think more clearly, act more intentionally, and focus on what truly drives results.

Pick a System and Stick to It:Whether it’s a Notion board, a legal pad, or a notecard on your nightstand, keep it consistent. It’s not about the tool. It’s about trust in the process and the rhythm you get in.

Prioritize Ruthlessly: Use a daily checklist with a “Top 3” section. Those are your must-dos. The rest? Nice to have. You're not productive because you do EVERYTHING, you're productive because you do the most impactful things.

Add a Win Column: Seriously... track what you’ve done. Looking back on your week and seeing those boxes checked feels great. Motivation is fleeting, so building your trophy cabinet of success can fuel you in the future when you need a pick-me-up...